CROSS MEDIA

Cross Media is a new term in the world of commercials. This is a way of promoting, making a protuct popular. More generaly is a way of making a protuct accessible to more and more people. The way that manages that is buy using many media. Example of Cross Media is books that have CD going with it. Another example of Cross Media is the TV show Big Brother. The term of Cross Media was first used in this tv show. It was presented in TV, used telephony (it gave people the right to vote) and also had webpage(showing behing stage scenes etc). This TV show owes its popularity to Cross Media.